In this episode of the Shifting Focus podcast, John Bunn discusses the recent engagement of Taylor Swift and Travis Kelsey and the unrealistic expectations some wedding vendors have about booking high-profile clients. He emphasizes the importance of building a strong network, avoiding desperation marketing, and focusing on serving actual clients rather than chasing celebrity attention. John shares insights on the value of exposure, the ethics of working for free, and the need for wedding vendors to elevate their brands to attract high-end clients.
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Takeaways You’re most likely not going to book Taylor Swift’s wedding. Desperation marketing doesn’t really work. Your network is greater than just randomly posting things on Instagram. Building a real business over time is going to far outlast whatever algorithms are out there. Respecting your value is a huge part of elevating the industry. If Taylor Swift is your first paying luxury client, she’s not your client. Stop chasing unicorn clients. Focus on becoming the kind of brand that attracts your ideal clients. You don’t need Taylor Swift’s wedding to build a six-figure business. What are you doing to shift your focus?
