The Bridal Theory – Instagram in 2026
In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master their marketing strategies heading into engagement season.
They dive deep into how Instagram continues to evolve heading into 2026 and why it remains one of the most powerful platforms for visibility, connection, and brand growth. Amanda breaks down what’s actually working on social media right now, how to build a strategic content plan, and how to use analytics and insights to create posts that convert.
You’ll also hear how to find the balance between creativity and business, how to market yourself without feeling salesy, and what every creative should be doing to prepare for the next engagement season.
If you’re a wedding photographer, videographer, planner, or creative entrepreneur who wants to grow your business on Instagram in 2026, this episode is packed with insights you can use immediately.
Chapters:
00:00 – Introduction to Amanda Writesman
03:00 – Marketing Strategies for Creatives
09:00 – The Role of Instagram in 2026
15:00 – Balancing Creativity and Business
21:00 – Authentic Marketing Techniques
27:00 – Preparing for Engagement Season
Connect with Amanda:
Website: [https://www.amandawritesman.com/](https://www.amandawritesman.com/)
Instagram: [https://www.instagram.com/thebridaltheory](https://www.instagram.com/thebridaltheory)
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