3 parts - All designed to diagnose the real state of your business.
Take 1 or all 3 parts of the quiz to get a true look into where you stand with your Work, Brand, and Network. All for free.
THE EXPOSURE TRIANGLE QUIZ
Part 1 - The Work
Part 2 - The Brand
Part 3 - The network
A 10-Week Guided System for Wedding Professionals Ready to Get Unstuck From the Middle Market.
Are you tired of feeling STUCK in the middle market? You know you want better weddings, better clients, and more income, but you're not sure what needs to change to get there.
I've been right where you are. Eventually, I realized growing my business came down to three areas: Work, Brand, and Network.
That's what became The Exposure Triangle, and it's the system I've used to move my business into the premium market.
THE EXPOSURE TRIANGLE MASTERMIND
THE PROBLEM
You’re focused on the wrong things.
You're charging less than you want.
You're getting inquiries, but not from the people you really want to work with.
You know your work or portfolio needs to improve, but you're not sure what to change.
You're not getting the referrals or opportunities you see other people getting.
I spent years stuck in this exact place. I kept thinking I just needed to work harder. What I eventually realized was that I was focused on the wrong things.
You don't need to fix everything. You need to know where to focus.
Does This Describe You?
- You're doing good work, but still feel stuck in the middle market
- You're working hard, but your income isn't growing the way you want
- You're not consistently attracting the weddings and clients you want
- You see other people getting opportunities and referrals you can't seem to get
- You know something needs to change, but you're not sure what
Here's What I Realized:
Getting unstuck wasn't about one thing.
It wasn't just getting better at my craft.
It wasn't just raising my prices.
It wasn't just rebuilding my website.
And it wasn't just knowing the right people.
I had to improve all three: my Work, my Brand, and my Network.
That's what The Exposure Triangle is built to help you do.
01
02
03
THE EXPOSURE TRIANGLE
Your Work
Your Brand
Your Network
the three levers of your business:
work. brand. network.
Want to move into the premium market?
You have to grow all three
in the exposure triangle you will:
• IMPROVE THE WORK YOU'RE PUTTING INTO THE MARKET
• build a brand that attracts the right clients
• Create a network that leads to better opportunities
No more guessing.
the three levers
Step 1.
the dream business blueprint
Most people have never clearly defined what they actually want their business to look like.
First, we'll build your Dream Business Blueprint. Everyone's dream is different, but most people never take the time to clearly define what they actually want out of this business. Before we can figure out how to get you there, we have to know exactly where we're going.
How
It
Works
Step 2.
the ideal client map
I remember trying to attract everyone to book me. That was a recipe for staying stuck in the middle market.
I needed to attract the right people and repel the wrong ones.
Next, we'll build your Ideal Client Map. You know where you want to go, now we need to figure out who you need to attract to get there. Is it the planner? The bride? Her mom? Maybe it's all three.
Step 3.
The exposure triangle scorecard
You know the business you want. You know who you need to attract. Now we need to figure out what's keeping you from getting there.
That's where The Exposure Triangle Scorecard comes in. You'll answer a series of questions across Work, Brand, and Network to see exactly where your business stands today.
Most people don't need to work harder. They need to know where to focus.
Step 4.
The exposure triangle course
The Exposure Triangle Course is broken into three modules: Work, Brand, and Network. Each week, I'll walk you through the principles and strategies I've used to grow my business and move into the premium market.
New lessons are released each week, along with guides and workbooks to help you put what you're learning into practice.
Step 5.
The exposure triangle audit
Once you've worked through the course, I'll personally audit all three sides of your Exposure Triangle: Work, Brand, and Network.
We'll look at a recent wedding gallery, your website and social media, and the relationships you're building to see what's working, what's missing, and where you need to focus.
Step 6.
Live Weekly Calls
Every week, we'll meet live to dig into what you're learning, what came up in your audit, and what you're actually working through in your business.
Bring your questions. Bring your work. Bring your pricing, your website, your sales process, or whatever you're stuck on that week.
You won't just learn the Exposure Triangle. We'll work through yours together.
The education - by john bunn films
I struggled for a long time in my wedding business. I said yes to the wrong clients, struggled to raise my prices, and honestly didn't know how to break into the market I wanted.
It took years to figure out what actually moved the needle.
Today, I'm booking weddings north of $60,000. And it's not because I'm the best photographer or filmmaker out there.
I learned how Work, Brand, and Network have to work together.
That's what I'm teaching you inside The Exposure Triangle.
I spent years figuring out how to get out of the middle market.
$60k + wedding bookings for video & photo
20 years in business and 500+ weddings
1 million+ podcast downloads and thousands of photographers & filmmakers educated
I've been at this for a while:
WHAT'S INSIDE THE EXPOSURE TRIANGLE?
More than just a Mastermind Group
10 Weekly LIVE Calls ($3,000 value) - Join me LIVE each week for 10 weeks as we work through your Work, Brand, and Network. Each call includes live Q&A and is recorded so you can go back and watch anytime.
Private 1-on-1 Mentor Session ($1,000 value) - A private session with me focused entirely on you, your business, and whatever we need to work through together.
The Exposure Triangle Scorecard ($1,000 value) - A 3-part assessment designed to show you exactly where you currently stand in Work, Brand, and Network.
Private Community ($1,000 value) - A private Circle community where you can ask questions, connect with me and the other members, share what you're working on, and grow together.
See Pricing
Your Personal Exposure Triangle Audit ($2,500 value) - I'll personally audit all three sides of your Exposure Triangle: Work, Brand, and Network. We'll look at your work, website, social media, and the relationships you're building to find what's working, what's missing, and where you need to focus.
The Ideal Client Map ($1,500 value) - A guided assessment to uncover who your brand REALLY needs to attract, what they value, and how they make buying decisions.
The Exposure Triangle Course ($2,500 value) - 3 modules and 10 lessons breaking down the strategies I've used to grow my Work, Brand, and Network and move my business into the premium market. Lifetime access included.
John's Templates & Tools ($500 value) - Get access to the templates and tools I use for sales calls, emails, pricing, social media, and more.
Total Value: $16,000
The Dream Business Blueprint ($1,500 value) - Define the work you want to create, the weddings you want to book, and the income you want to earn so we know exactly where you're trying to go.
One Year of Continued Support ($1,500 value) - Your support doesn't end after the 10 weeks. We'll reconnect at 6, 9, and 12 months to check your progress, answer questions, work through what's changed, and make sure you're still moving in the right direction.
JOIN NOW
Clarity
You'll define the business you actually want, the clients you need to attract, and where you're currently getting stuck. No more guessing what you should be working on.
A Stronger Business
We'll work through all three sides of your Exposure Triangle: Work, Brand, and Network. You'll know what needs to change and have the tools and strategies to actually do it.
More Opportunity
We'll dig into the things that lead to better opportunities: pricing, sales, attracting better clients, closing inquiries, and building the right relationships.
A Plan Forward
You'll leave knowing exactly what to focus on next. Through the course, your personal Exposure Triangle Audit, and our live calls, we'll build a plan around your business, not someone else's.
HERE'S WHAT YOU'LL WALK AWAY WITH:
It's time to build the business you actually want.
And know exactly how to get there.
Join the waitlist
This IS for you if:
You’re doing good work, but you feel stuck in the middle market
You want better clients and better opportunities, not just more inquiries
You know something needs to change, but you’re not sure where to focus
You want someone to actually look at your business and help you figure out what’s next
You’re brand new and still learning the basics
You’re happy with the market you’re currently serving
You’re looking for a course you can just watch and forget about
You’re not ready to make changes to your Work, Brand, or Network
This is probably NOT for you if:
PRICING
Pay in full
3497
one time
12 month plan
349
12 payments
6 Month plan
649
6 payments
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Early Bird
Early bird price of $100 off with promo code unstuck100 at checkout (available for the 1st 5 members)
Q
&
A
Is this only for photographers and videographers?
No. The Exposure Triangle applies to wedding professionals across the industry. If you're established in your business but feel stuck in the middle market, this Mastermind was built for you.
What if I don't know what's actually wrong with my business?
That's exactly why we start with the Dream Business Blueprint, Ideal Client Map, and Exposure Triangle Scorecard. Then I'll personally audit your Work, Brand, and Network so we can figure out where you need to focus.
Will this help me make more money?
That's a major focus. We'll talk about pricing, sales, inquiries, attracting better clients, creating more valuable work, and building relationships that lead to better opportunities. I can't promise what you'll make, but I'll give you the strategies I use in my own business.
How much access do I actually get to John?
A lot. We'll meet live every week for 10 weeks, you'll receive a personal Exposure Triangle Audit, and you'll have a private 1-on-1 mentor session with me.
What if I can't make one of the live calls?
Every live call will be recorded, so you can go back and watch anything you miss. You'll also have lifetime access to the Exposure Triangle Course.
How much time should I expect to spend each week?
Plan on the weekly live call plus time to work through that week's course content and actually implement it in your business. This isn't designed to give you hours of busywork. I want you spending your time on the things that will actually move your business forward.
Is this for beginners?
Here's what is
Not really. This is designed for wedding professionals who already have a business and good work, but feel stuck and aren't sure what needs to change to reach the next level.
What happens after the 10 weeks?
The 10 weeks are just the beginning. You'll keep lifetime access to The Exposure Triangle Course and remain part of the private community. We'll also reconnect for progress calls at 6, 9, and 12 months to see what's working, answer questions, and make sure you're still moving in the right direction.
Questions for me?
I built this Mastermind because I know what it feels like to be stuck and know something needs to change.
I also know how much can change when you finally get clear on where you want to go, what's holding you back, and where you need to focus.
For 10 weeks, I'm opening up my business to you. My strategies, my tools, my process, and the lessons I've learned over nearly 20 years. More importantly, I'll be there to help you figure out how to apply it to your business.
If you have questions about the Mastermind or aren't sure if it's right for you, email me. I'm happy to talk through it with you.
Join the mastermind