In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of *How to Film Weddings*, to talk about the exciting next chapter for one of the most beloved communities in the wedding filmmaking world. Jared opens up about his 13-year journey as a filmmaker, how his YouTube […]

Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer’s role from first concept […]

Most creatives think breaking into the luxury wedding market is all about having the best work. But after nearly 20 years in the industry, I’ve learned that luxury isn’t just about visuals. It’s about the experience you provide. In this episode of Shifting Focus, I’m sharing the real lessons I’ve learned while leveling up my […]

The Bridal Theory – Instagram in 2026 In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master their marketing strategies heading into engagement season. They dive deep into how Instagram continues to evolve heading into 2026 and why it remains one […]

In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business in today’s creative industry. Michael shares his journey from leaving a corporate job to going all in on photography, how he navigated the challenges of the pandemic, and why […]

Katelyn James joins me on Shifting Focus to share how she went from shooting weddings in college to building a multi seven figure education platform. We dig into what it really takes to stay consistent, build trust with your audience, and create a brand that lasts. Katelyn opens up about the challenges behind success, the […]

In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as […]

In this episode I sit down with Bianca and Kyle Thompson from Oak and Iron Photography to talk about their journey in the wedding world. We dive into how they’ve built a business that blends creativity with great client communication, and how they balance classic wedding traditions with fresh, innovative ideas. They share how their […]

Wedding photographers and videographers, it is time to shift your focus. In this episode of Shifting Focus, John Bunn sits down with educator and photographer Rachel Traxler to talk about why success in this industry goes far beyond just creating pretty photos. Rachel shares how she built a 6 figure business by leaning into the […]